Social Media Manager

Purple Grain is a family owned health food restaurant and salad bar in Vancouver. In 2022, I worked remotely with the small business to reinvent their social media pages and create conversion from followers to customers. Over the span of three months, the organic campaign on Instagram and Facebook seamlessly blended SEO, compelling content creation, strategic hashtag implementation, and meaningful engagement.

The brand strategy was a symphony of elements, featuring the cultivation of a cohesive visual identity, leveraging local and relevant hashtags, introducing dynamic reels, and ensuring a seamless experience across all channels. To enhance their reach, I fostered connections with prominent food vloggers and content creators in Vancouver community, sharing the story of Purple Grain.

In addition, I organized an exciting giveaway, enticing users to join our Instagram community. This not only increased our follower count but also converted these new followers into patrons as they picked up their prizes in-store.